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Research papers

Does the Internet really prevent kids from reading magazines?

Since the 1950s, the youth magazine Bravo has accompanied German kids through their adolescence, and is successfully present today on TV and the Internet. With our qualitative brand analysis, we intended to generate consumer insights beyond general...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Michael C. Epple, Adrian Weser
Company: Michael Bauer Research GmbH
October 28, 2001
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Citation

Epple and Weser (2001a, October 28). Does the Internet really prevent kids from reading magazines?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-the-internet-really-prevent-kids-from-reading-magazines-


Research papers

Advertising increases market shares and media mix achieves most

There are still controversial opinions on how to quantify the contribution of classical advertising to market success. The development of advertising-effect-formulas, considering the calculable relationship between advertising expenditures and market...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Author: Adrian Weser
June 15, 1997
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Citation

Weser, A. (1997a, June 15). Advertising increases market shares and media mix achieves most. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-increases-market-shares-and-media-mix-achieves-most


Case studies

Problem detection analysis: A method for the optimisation of editorial concepts

This analysis wants to provide the foundations for a modification of SCHONER WOHNEN's editorial concept and a clear demarcation from competitive publications in the Home Magazines market.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Adrian Weser
November 23, 1983
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Citation

Weser, A. (1983a, November 23). Problem detection analysis: A method for the optimisation of editorial concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problem-detection-analysis-a-method-for-the-optimisation-of-editorial-concepts